This product in the display is Organic Whole Wheat Flour. It is a special sharbati variety wheat grown on our land by our associated farmers in Madhya Pradesh. Indian Roti/Chapati made of Organic Sharbati wheat are much sloppy in comparison to other. When prepared dough from Sharbati Organic Whole wheat flour or Atta, it consumes more water without becoming liquidized and therefore it is softer and good in taste. If you keep it for some time it will not become hard as seen with other varieties. (Whole wheat flour benefits) It is used to make a wide range of foods including bread, crumpets, muffins, noodles, pasta, biscuits, cakes, pastries, cereal bars, sweet and savory snack foods, crackers, crisp-breads, sauces and confectionery (e.g. liquorice). (Whole wheat flour nutrients) It contains carbohydrate, protein and fibre content. Sharbati Atta by Elworld Organic is a brand in itself.